Build a Digital Professional Portfolio

Let’s do away with statistics first! It’s the results of a recent LinkedIn @Work survey.


(Statistics) Source: HRM Asia \ Image Designed by Freepik

I was quite surprised. I know my ex-colleagues do Facebook searches on incoming employees, but I didn’t know that we place that much importance on this “trend”.

So, I’m guessing we all recognise the significance of a well-developed digital professional profile by now. How then do we develop our digital profile? Here’s my take on it – LinkedIn, Facebook/Twitter/Instagram and a web portfolio. You can start by creating these accounts. If you already own them, you’ll need to build them up: Update. Constantly.

I seriously need to start ‘re-furnishing’ all of my social media accounts too.

Yours is probably much updated than mine. My web portfolio has to be more professional, since we’re integrating into the working adult world soon.


I think a web portfolio is a more interactive (and puts you above the rest) stage to showcase your skills and achievements. Or perhaps, try blogging. Both platforms deliver across your passion and personality.

Focusing on LinkedIn, see this short clip on how to maximize the impact of your LinkedIn page!

This slideshow requires JavaScript.

Source: SlideShare

One simple take-away is that “More is not always better”. Having a lot of information is not necessarily better in an online professional profile but the most meaningful attributes are which worth displaying (Counts & Stecher, 2009).

A well-developed profile is authentic. Promise what you upload online is true to yourself and reality.

Source: (Youtube channel) My College Timeline

“Get rid of anything you don’t like.” Is my online identity still authentic then? I’d say YES. A digital professional profile, as the words suggest, should be professional. So, by default, we have to present a sleek image on our social media platforms (at least the public one, if you have separate accounts).

Consider this too. You have friends and acquaintances. They will keep you authentic, since we’re all inter-connected in the digital world. Your friends won’t always make sure to upload only glamorous photos of you, just because you need to be professional. There is evidence that people tend to show profile attributes which paint a reasonably close picture of their true self, often due to social context (Gosling, Rentfrow & Swann, 2003).

And, you’re safeguarding yourself. We must be conscious of what we post online. Remember the infamous Anton Casey. The issue was even addressed in international headlines.


Source: The Guardian 


Source: The Independent SG 


Source: The Independent UK

I never want to get myself in a similar situation. We should create impact, not amuse. Now, tell me what you think! What will you do to best develop your digital professional profile?

By the way, according to the survey, we should start acknowledging our own abilities. It’s not boasting~



Counts S. & Stecher K., 2009. Self presentaation of personality during online profile creation. Proceedings of the third international ICWSM conference. Available at Assessed 9 November 2016.

Ellison, N.B., Steinfield, C. and Lampe, C., 2007. The benefits of Facebook “Friends”: Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication, 12(4), pp. 1143–1168. Available at Assessed 9 November 2016

Gosling, S. D., Rentfrow, P. J., & Swann, W. B., Jr., 2003. A Very Brief Measure of the Big Five Personality Domains. Journal of Research in Personality, 37, 504-528.

Granovetter, M. S., 1973. The strength of weak ties. American Journal of Sociology, 78(6),1360–1380.

Nik, N., 2014. Using social media in your job search – web science MOOC. Available at: Accessed 8 November 2016.

Ronson, J., 2015. How one stupid Tweet blew up Justine Sacco’s life. Available at: Accessed 8 November 2016.


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